International Association of Space Entrepreneurs

PROMOTING GLOBAL ENTREPRENEURSHIP IN SPACE VENTURES

I have recently been contemplating how I want to structure my company and as part of that process, decided it was time to create an organization chart. I know it is not a good idea to design positions around a person but instead on the role and what results I want from a particular position. But then I got to thinking if there could be a better way. Something radically different but still focused on results. Something that would scale and still function when people were away on vacation. And most important, something that would set the tone for how I envision the company will operate.

I looked at examples of other companies and found them mostly identical. There was always a mix of division between function and geography. There were boxes and in each box would be a name, a title, and if the chart was really advanced, a description. But do companies really need a single person to occupy each box?

One thing that got me thinking about this was a tweet I recently made announcing my intention to not claim the role most founders automatically assume of CEO on the business cards. That does not mean that I would not be doing this role; just that I was looking for ways to make the company seem a bit larger than a single person. At least initially anyway. I got one reply that stated that investors will want to deal with the person in charge. Are we naturally trained to go to one person for answers or leadership? Growing up, many of us had two parents and if we were really lucky, they worked as a team and it did not matter who we asked.

So what if I put teams in place to handle the traditional role of a single person? In programming, this might be comparable to the extreme idea of pair programming. At first, it may seem inefficient but it has tremendous potential to produce better and faster results than if people work alone.

This is still a work in progress, but I am thinking about a structure like below. Instead of somebody claiming to be the CEO for example, 2 or more people would be responsible for the duties of the Business Executive Team. Here is my idea of how I might organize my company. Thoughts? Is anybody aware of this being tried before?

Business Executive Team
Coordinates the direction of all business functions. Regularly meets with representatives from other executive teams to give guidance and updates. Also handles mergers and acquisitions.

Operations Executive Team
Manages the systems that allow the company to function. Also experiments with new systems and methods. Handles office space, computer systems, security, safety, remote working, identification, and Internet and network issues.

Financial Executive Team
Records, forecasts, and budgets the company revenue, expenses, and investments.

Customer Executive Team
One team to coordinate all aspects of dealing with customers. This includes sales, marketing, customer service, and shipping.

Vendor Executive Team
Works with other companies to evaluate and coordinate related products and services needed by the company.

Product Executive Team
Develops new products, provides technical support for existing products, sources and stocks inventory.

Legal Executive Team
Provides advice and support for potential or existing legal issues. Also handles government filings and registrations.

People Executive Team
Supports employees with joining or leaving the company, benefits, counseling, and training. Promotes and monitors ethical behavior.

Tags: ceo, cfo, chart, coo, cto, organization, orgchart, teamwork, vp

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Joe Latrell Comment by Joe Latrell on March 2, 2009 at 2:03pm
The only drawback to the team leadership concept is communication. I worked for a firm that had three partners running the show. My mistake (and i would be a common one) is that if I gave information to one, I assumed all had it. This was not the case. Chaos was caused on a few occasions until I learned to cc everyone on everything.

If communication levels remain very high, example: if you talk with one leader then make sure to send email about the conversation to the other leaders as well as the one you spoke with, it can work.

I'd consider starting with the leadership Team and then add the others as you grow. It has potential as long as everyone is on board with the management concept.
Dave Hook Comment by Dave Hook on March 1, 2009 at 11:37pm
Business organizations are a stylistic element that portrays the spirit and experience of company leadership. My personal preference is to keep an organization relatively flat and to out source as little as I can. I see these as increasing the sense of personal investment in company success by more, if not all, company members: the head-to-heart path within the company is shorter. It also improves the control of cash flow which tends to be the Achilles Heel in most new companies. Keeping job elements within the organization also reduces the risk one must mitigate in the form of physical and information security systems and procedures for the company.

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